What does our fundraising future hold in 2021? Will we be social or will we be distant?
Sorry, I don’t know. I’m guessing you don’t either.
The good news is that neither of us has to! Animal-loving donors will still show up for you if you give them the opportunity with this simple tool.
Ask for a donation at checkout.
Seriously. That’s all you have to do.
What makes checkout fundraising so effective? Small donations are on the rise. Donors giving less than $250 increased their overall giving by about 15% in 2020 (Thank you, CARES Act!) There was an 8% overall increase in the $250-$999 category. All nonprofit types benefitted from this.
Companion animal nonprofits get an even bigger boost because:
- Animal-cause donors donate at checkout more than other donor types. 64% of your donors are making these unplanned donations!
- Animal-cause donors give the same amount of money annually as other donors, but they donate smaller amounts of money to a larger number of organizations. That means you have to ask more frequently to get more $!
Are you reading this and shouting one or all of the following?
“WE HAVE NO TIME TO ADD A DONATION ASK TO OUR ADOPTION PROCESS!”
“WHEN AM I SUPPOSED TO FIND TIME TO TRAIN VOLUNTEERS AND STAFF TO BE FUNDRAISERS?”
“WHO IS GOING TO AUDIT ALL THESE ADOPTIONS TO MAKE SURE EVERY ADOPTER IS ASKED EVERY TIME?”
Shelterluv has you covered! Our 2-minute mobile checkout instantly converts 35% of your adopters into donors — with no extra fundraising training required of you! Read more about how SICSA Pet Adoption Center uses Shelterluv to power their adoption checkout—to amazing results!
Ever wondered how much donor cash is available in your community? Find out now using our Donation Predictor.
Already using Shelterluv and want to start increasing donations through Shelterluv’s donation boost features? If you haven’t yet, you can connect Stripe to your account by following the steps outlined here: Setting up mobile checkout through Shelterluv
Not using Shelterluv and want to learn more? Take a Tour or email us at info@shelterluv.com.
One last pro tip: Animal-cause donors care about overhead costs more than donors to other causes. 85% say they are concerned about these costs. So go ahead and let your future adopters know how much more time you have for them and the animals because you use mobile checkout. Maybe the $20 they planned to give will become $50 because now they know how efficient you are with your cash!
*Sources: Spring Forward – 5 ways to Advance Your Fundraising Now
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